Last month, London celebrated the first anniversary of the 2012 Olympics by reopening the Games' Stratford venue – the extensively redeveloped, newly christened Queen Elizabeth Olympic Park.
In the weeks since, the park's done plenty to establish itself as a major new tourist attraction for the city. This weekend, it's hosting the fourth annual LolliBop festival – sure to be a massive draw for any families staying at hotel accommodation in London this month.
LolliBop bills itself as a "big bash for little people" – giving under-tens and their parents all the thrills of a major festival. Comprising a whole range of activities, including live acts and shows, workshops and sporting events, the 2013 edition promises to be the most exciting yet.
Some of the hottest names in children's entertainment will be in attendance. The live lineup – compered by CBeebies presenter Alex Winters – includes Dick and Dom, Justin Fletcher and the Jive Aces; expect family-friendly stand-up, outrageous comedy skits and hip-shaking music.
Meanwhile, youngsters hoping to indulge in more interactive activities will find plenty on offer at the festival. For instance, there's the LolliBop kitchen, where budding chefs can learn new skills, and the Science Zone – a special lab where kids can conduct their own mind-bending experiments.
Finally, visitors will have a chance to meet some of their favourite characters from the world of children's entertainment. These include Peppa Pig, the Mr Men and Shaun the Sheep. Indeed, the latter will be hosting a special sporting event entitled the Championsheeps – presumably in homage to the athletic endeavours that took place at the Olympic Park last year.
LolliBop runs from Friday to Sunday (August 16th to 18th). Admission costs £28 per person and a family pass, which covers four people, is also available for £110; tickets can be booked through the festival website.
The Queen Elizabeth Olympic Park should prove easy to reach if you're travelling from the centre of London. It's a stone's throw from the Stratford tube stop on the Jubilee and Central lines.