Jason Kenny has added another medal to the Team GB table after winning the individual sprint.
The Bolton-born cyclist dominated the event against the current world champion Gregory Bauge from France and means the British squad have now won five golds and a bronze in the velodrome.
Australia's Shane Perkins won the bronze medal after beating Njisane Nicholas Phillip of Trinidad.
There had been some doubts over the choice of selectors to pick Kenny over Sir Chris Hoy but the critics were silenced with Kenny's dominate performance.
"I know I said I was off Twitter until after tomorrow, but that was phenomenal by Jason Kenny. So happy and proud of him, well deserved, mate," tweeted Hoy.
There are further hopes of British medals in the velodrome today as women's keirin champion Victoria Pendleton defends her individual sprint title, Hoy will be looking for a sixth Olympic gold medal in the keirin, and Laura Trott finishes her performance in the omnium.
The velodrome is becoming a key venue for the British team and it recently won an Architecture Award at a ceremony held by London's Design Museum.
After the Games, the venue will become the main focus of a VeloPark that will provide a range of biking facilities for the local community, clubs and national athletes.
Those staying in central London hotels that do not have tickets to watch the Olympic events may be tempted to purchase tickets for the Paralympic Games, which begins at the end of the month.