If you're planning a visit to London in the new year and fancy seeing one of the many first-rate West End productions for which the city is so famous, then you could be in luck.
That's because a new promotion called Get Into London Theatre will be launched on January 1st, with huge bargains being offered on more than 50 shows across the capital.
This is excellent news for anyone who has been struggling to get tickets for a performance over the busy holiday period, as this is the time of year when plays and musicals tend to sell out the fastest.
By waiting until after Christmas, however, you could find it much easier to get your hands on a few tickets while also snapping up a major discount in the process.
As part of the promotion, participating productions will be offering seats for as little as £10, with other tickets available for £15, £25, £35 and £45 – considerably less than one would expect to fork out when paying full price.
Many of the city's most popular shows are included in Get Into London Theatre, with smash hit productions like Mama Mia at the Novello Theatre taking part in the promotion.
Set to the timeless songs of Swedish pop band Abba, this has grown into one of the most sought after musicals in the world and the chance to get your hands on some discounted tickets is not something that should be passed up.
Elsewhere, We Will Rock You – which plays at the Dominion Theatre on Tottenham Court and features the music of legendary rock band Queen – can also be seen at a significantly reduced cost.
The promotion will be running from early January to mid-February, and also includes productions like Disney's The Lion King at the Lyceum Theatre, Billy Elliot at the Victoria Palace Theatre and The Bodyguard at the Adelphi Theatre, among others.