Uefa has announced that it has reduced the price of the cheapest ticket for this year's Champions League final, due to take place at Wembley on May 25th.
Responding to growing concerns over the high price of watching football in England and wary of pricing fans out of tickets, the governing body has made the cheapest ticket for the showpiece £68.
This compares to the £176 that was charged for the most inexpensive neutral ticket when the final was last staged at Wembley two years ago – when Barcelona defeated Manchester United.
Fans will pay £60 for the lowest-priced individual tickets, although this ends up being £68 once the administration and postage charges are taken into account.
Uefa said it had listened to the criticism of its previous ticket prices and believe they have delivered a fair deal for all concerned.
Indeed, a spokesman for the governing body told BBC Sport: "It is correct we should give the opportunity to everyone to go to the match irrespective of their financial conditions."
With prices now lowered, taking in the showpiece final could be the perfect accompaniment to a weekend spent in one of the many luxury suites in London.
Only 11,800 of the 59,000 tickets on general sale will be priced in this new low category, with the rest being sold at much higher prices.
This means that people will need to be quick to book their tickets for the final, especially given the fact that Uefa won't be putting 20,000 seats on general sale, as these will be used for sponsors and commercial partners.
The second round of the Champions League is set to get underway this week with Italian champions Juventus heading to Glasgow to face Celtic on Tuesday (February 12th) and Spanish giants Real Madrid hosting Manchester United in what is being billed as the tie of the round on Wednesday.
Arsenal will be playing host to German runaway leaders Bayern Munich next week.