The Field Day Festival London is a single-day outdoor music festival event that takes place in the summer of each year in east London’s Victoria Park. The first such festival took place on 11 August 2007 and this year, the seventh event is scheduled to take place on 25 May 2013. It has continuously expanded and improved every year and such has been its popularity since its inception that all its tickets have sold out fully every year. It has been hosted by forward-thinking promoters Eat Your Own Ears, Bugged Out!, Bleed and Lanzarote. It is a festival that is now being considered to be synonymous with imaginative and progressive bills.
The first Field Day festival took place on 11 August 2007 and on the same weekend, the first Underage Festival also took place. Along with a musical bandstand, more than fifty artists featured across four stages. The artists included the 1990s, Absentee, Adem, Alberta Cross, Andrew Weatherall, Archie Bronson Outfit, Bat for Lashes, Battles, Caribou, Casper C, The Cock N Bull Kid, Crispin Dior, El Plate, Electrelane, Erol Alkan, Euros Childs, Fanfarlo, Filthy Dukes, Florence and the Machine, Foals, Four Tet, Fridge, GoodBooks, Gruff Rhys, Hannah Holland, James Yorkston, Jo Jo de Freq, Justice, Kid Harpoon, Late of the Pier, Laura Marling, Liars, Matt Walsh, Matthew Dear, Miss Odd Kidd, Mystery Jets, Nadia Ksaiba, Patchwork Pirates, The Pictish Trail, Pull Tiger Tail, Skull Juice, The Aliens, The Concretes, The Earlies, The Lovely Jonjo, Vetiver, Warboy, White Rabbits, Young Turks and Zombie Disco Squad. The seating capacity was estimated originally at 6,000 but it was increased to 10,000 shortly before the festival.
The festival also hosts a village fete every year. Titled Village Mentality, it started in 2008 and it includes a sack race, tug of war and egg and spoon race. In 2009, a musical line-up was also included in the fete, playing on the Village Mentality Stage. It featured Mumford & Sons, Toumani Diabaté and Malcolm Middleton. The organiser of the area is Time Baker’s girlfriend Natalie. Village Mentality was earlier known as Homefires, who hosted their own festival until 2007.
Reviews of the event say that the festival has now become one of the best places to meet new talent before it goes in the mainstream.