Adventure-seekers staying in central London hotels can soon take advantage of the upcoming Freeze Festival.
Taking over the Battersea Power Station, the event will convert the site into a winter sports destination.
Featuring jaw-dropping ski and snowboarding contests, alongside performances from Groove Armada, Zane Lowe and award-winning MC Beardyman, the festival attempts to be appealing to participants as well as spectators.
"The UK's biggest winter sports and music event, Freeze Festival, is back at London's Battersea Power Station for its fourth year," commented Visit London.
"Don't miss your chance to see the world's best skiers and snowboarders compete on the huge 100m-long, 32m-high snow kicker."
Groove Armada tops this year's bill and will be presenting their critically acclaimed "four-decks and FX show", Red Light.
London-based rockers Slaves to Gravity will play their last ever gig at the festival after five-years of performing.
"We've had an amazing ride, but after an innumerable amount of setbacks the time has undoubtedly come to move onto pastures new," the band said in a statement.
"We still love each other very much and remain fiercely proud of the music we made. Thank you to everyone who has supported us over the years. Our gig at the Relentless Energy Drink Freeze Festival on October 28th will be our last, and will be played accordingly."
The site will also see a Europe versus the world ski and snowboard battle, with famed-riders including James Woods and EU captain Jamie Nicholls.
Furthermore, the festival will see the snowboard World Cup Final take place.