Frieze London ideal for art lovers

The Frieze London art fair begins this week and is a must for art fans staying at central London hotels.

Based at Regent's Park in the heart of the city, the show will include some of the world's leading galleries that specialise in contemporary works and all of it will be on sale for the public to buy.

Covent Garden's White Cube, Shoreditch's Carl Freedman Gallery and New York's Broadway 1602 as well as the China-based Vitamin Creative Space are all expected to be involved in the 2012 show.

Lasting four days, the sale will welcome more than 600,000 people and for the first time will also take place alongside the new Frieze Masters event, which will focus on art dating back before 2000.

Director of Frieze Masters Victoria Siddall explained: "I am very pleased that so many leading galleries have committed to Frieze Masters in its inaugural year. The exhibitor list reflects the unique nature of the fair – they are all the best at what they do – and represents a diverse range of art throughout history and from all over the world.

"The very positive response to Frieze Masters from galleries demonstrates the desire for a great international modern and historical art fair in London."

Frieze London can be found in the south of Regent’s Park close to Park Square West. The new Frieze Masters is about 15 minutes from Frieze London but people attending both can take advantage of a shuttle bus service linking both sales.

Entry to both events costs a total of £25 for concessions and £35 for adults. There is also a new pop-up sculpture park as part of this year's event and entry to this is free.

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