Join the immersive cinema craze in London

With the Oscar nominees having just been announced, it’s the perfect time to go to the cinema. As has become the norm, many of the films vying for the top gongs at the prestigious awards ceremony are currently on general release, giving critics and audiences alike the chance to see the year’s best films just in time for the main event in Los Angeles next month.

So, with the likes of 12 Years A Slave, the Wolf of Wall Street and American Hustle all currently showing at cinemas across London, now is the time for film fans to start buying tickets.

However, if you want to get a little closer to the movie magic then you may be interested in hearing about a growing trend that has been taking the capital by storm over the last few years – immersive cinema.

Pioneered by the likes of Secret Cinema and Future Cinema, this exciting phenomenon involves audiences taking part in the film they are watching, with screenings held in carefully selected locations that mirror the scenery in the movie, while attendees also dress accordingly.

For example, a recent screening of One Flew Over the Cuckoo’s Nest was held at the Princess Louise Hospital, which organisers converted into what appeared to be a mental institution, complete with actors playing the parts of doctors and patients. Audiences took part in a number of activities and challenges before settling down to watch the film, all the while dressed like characters from the movie.

On another occasion, visitors were invited to a screening of Casablanca at the Roxy in Shadwell, which was done up to appear like a 1940s Moroccan hang-out, complete with American GIs, Nazi officers and fez-wearing locals.

If you’d like to take part in one of these events then you’ll need to sign up to the organisers’ mailing list, and be aware that details of the film being shown are usually kept a secret until you arrive. Upon buying a ticket, you’ll be given certain instructions about where and when to turn up, what to wear and what to bring, all of which should give you some clues as to the movie being screened.

This entry was posted in London Leisure. Bookmark the permalink.

Leave a Reply