The Olympic torch to be used in this year’s Games has won a major design award.
Created by London-based Edward Barber and Jay Osgerby, the torch was named International Design of the Year as well as Best Product.
Design Museum director Deyan Sudjic said: “Nothing is harder to get right than designing for the Olympics.
“The lightness and simplicity of Barber Osgerby’s Olympic torch does just that. The torch not only captures the spirit of London as Olympic host city but also demonstrates how design can celebrate traditional ideas in a modern way.”
Made from aluminium, the torch is perforated with 8,000 holes which represent each of the torch holders who will carry it to the opening ceremony on July 27th. The holes also help to reduce the overall weight of the torch and make sure that the heat off the flame is redistributed away from the handle to make it easier for those carrying it on its journey to the capital city.
Another Olympic-related design also won an award. Created by Hopkins Architecture, the London 2012 Velodrome was named as top in the building design category and is set to become one of the leading images of the Games.
Visitors staying at central London hotels will be able to see the torch design which is being displayed at the Design Museum until July.
The exhibition is open every day from 10am and tickets cost £10 for adults, £9 for concessions and students £6. All under 12s are admitted free of charge.
About 15 minutes’ walk from London Bridge national rail and underground stations, the museum was established by Terence Conrad in 1990 and has showcased a number of ground-breaking exhibits and designs.