London Book Fair to showcase new technology

The London Book Fair is continuing to be a major industry event as eReader maker Kobo confirms involvement.

Kobo plans to exhibit a number of new models including the Kobo Vox and Touch at the event as well as offering visitors the chance to attend a series of talks on the future of digital books.

“London Book Fair provides a great opportunity for Kobo to connect with our partners and offer our unique insights into how the digital reading landscape is evolving,” explained Michael Tamblyn, Kobo’s executive vice president of content, sales and merchandising.

He added that the company has focused on expanding its presence across the US, Australia, UK and other European countries in recent years and now wants to concentrate on how digital technology can enhance the experience for readers, writers and publishers.

“At LBF 2012, we will be telling stories and sharing data that illuminate both ends of that spectrum,” said Mr Tamblyn.

Meanwhile, it has been confirmed that Barnes and Noble will be sponsoring the London Book Fair’s App Zone – a special area that will concentrate on the link between ebooks, apps and the Android operating system.

London Book Fair takes place annually at Earls Court, which is one of the biggest event venues in London, and is attended by a number of authors, agents, publishers and industry figures from across the UK and the world.

This year’s fair will run from April 16th to April 18th and visitors will be able to make use of a new smartphone app that provides details of the seminar and event schedule, a directory of exhibitors as well as transport advice on how to get to Earls Court.

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