London builds on Olympics to be key convention destination

New figures show that the capital city is one of the world’s most popular international convention and conference destinations.

Rankings produced by the International Congress and Convention Association (ICCA) show that London has moved from 19th place to seventh as its international profile develops ahead of London 2012.

London’s mayor, Boris Johnson, said that the capital had been working hard to develop world-class conference facilities in London and the Olympics will provide an ideal opportunity to help the city develop further.

He added: “Now we must build on this success and continue to attract leading organisations from across the globe by promoting London as the number one convention destination. With the world’s spotlight upon us we have a golden opportunity to showcase why London, with its world-class venues and facilities, is the best place to do business.”

Gordon Innes, chief executive officer at London & Partners, explained that London had been hoping to break into the top ten ICCA city rankings by 2015, so to achieve seventh place ahead of time was a “fantastic achievement” and reflected the success of London in the run-up to the Olympics and the Diamond Jubilee.

One of the initiatives related to London’s hosting of the Olympic and Paralympic Games is the creation of the London Visitor Charter. Many of the capital’s top tourist attractions including museums, restaurants and bars have signed up to the agreement promising not to unfairly inflate prices during the summer period. Organisers hope that it means visitors enjoying London getaways in July and August will be able to benefit from the wide choice of attractions on offer.

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