The London Eye, one of the capital's most iconic modern structures, boasts a series of bookable events for tourists.
Ideal for those staying in luxury London hotels, visitors can book a special champagne experience.
"To really make your London Eye experience sparkle, enjoy a glass of Pommery Brut Royal Champagne served by your host while you relax and enjoy the sublime views of London," explained the group.
The experience package includes priority boarding onto the Eye, a 30-minute ride and a complimentary goodie bag for children – all for only £35 per person.
If champagne isn't your drink of choice, you may want to consider the Pimms Experience, which offers all the same perks but with the Wimbledon-favoured beverage.
"The Pimm's Experience is perfect for small groups and couples with the quintessential English summer drink," organisers commented.
Guests are encouraged to turn the event into a day-long activity, with experience purchasers offered a ten per cent discount on the London Eye River Tour – a full commentary sight-seeing cruise.
The group says: "Before or after your experience enjoy a unique 40 minute circular sightseeing cruise on the River Thames with fascinating live commentary that brings the city to life, presented by specialist guides."
Highlights include Big Ben and the Houses of Parliament, St. Paul's Cathedral, Tower Bridge and the Tower of London.
The London Eye is a short walk away from Waterloo or Embankment stations, which are both readily accessible to guests at The Montcalm hotel – via the nearby Marble Arch Tube station.