Officials have reinforced that London 2012 will be a successful Games for Team GB.
There has been a sense of disappointment that the squad has not yet won a gold medal but a spokesman for the British Olympic Association has stressed that the team is on target.
He added: "We are very comfortable with where we are. It was a great accomplishment by the gymnasts last night in winning the first men's team medal for 100 years. There are big days ahead and optimism is high."
There are hopes that the start of the rowing finals will see a gold medal rush as the country has a number of top crews who should achieve that top podium position.
Once events start at the velodrome there is also expected to be strong medal prospects with Team GB regarded as the favourites in the track cycling races.
Prior to the Games, the British athletes were set the challenge of winning at least 48 medals at London 2012 across 12 different sports, with at least 19 gold medals.
In the Beijing Olympics, Team GB won 19 golds and 47 medals overall in 2008, but there are hopes the team will perform better this year, especially given the home support.
Liz Nicholl, the chief executive of UK Sport, said: "We aspire for them to be more than 48 medals.
"Since Beijing the performance system has stepped up another gear and we really believe that the nation will be inspired this summer by our athletes winning more medals in more sports."
With tickets still available for some Olympic events, those staying in central London hotels could still be in with a chance of seeing Team GB pick up one of those golds over the next two weeks.