Thousands are expected to flock to the UK for this year's Olympics, but the legacy of the Games could see extra visitors to top hotels in London for years to come thanks to future sporting events being held in the capital.
It has been announced this week that London has been chosen to host the 2015 European hockey championships, which will be held at the Lee Valley Hockey Centre at the Olympic Park.
The EuroHockey Championships, which will take place in August 2015, will be the first major international tournament to be held in the Olympic Park after the London 2012 Olympic Games.
Hockey's governing body in Europe the European Hockey Federation (EHF) unanimously voted to award the championships to London.
They praised the England Hockey Board's (EHB) commitment to creating a legacy for hockey in the country, with the Hockey Nation participation programme rolling out nationwide this spring and some 630,000 spectators set to attend hockey matches at London 2012.
"It was William Shakespeare who said that 'no legacy is so rich as honesty'. The England Hockey Board has been honest in its promise of a legacy to hockey, not only today with this announcement, but also when they hosted the EuroHockey Championships in 2007 in Manchester at hockey's legacy venue from the 2002 Commonwealth Games," said EHF President, Marijke Fleuren.
"We in the EHF are delighted to be going back once again to another wonderful hockey legacy venue, this time the Lee Valley Hockey Centre."
Philip Kimberley, chairman of the EHB, praised the efforts of the bid team in promoting London as a top destination for hockey.
"This success once again demonstrates our commitment to creating a lasting legacy for people to continue to enjoy playing, watching and volunteering in hockey in this country," he said.