Social media to enhance London 2012 experience

The International Olympic Committee (IOC) has launched a new social medial platform to help enrich this year's Games.

It is hoped that the Olympic Athletes' Hub will allow fans to interact with a number of 2012 competitors as well as former Olympians.

"The Olympic Athletes’ Hub was born out of our desire to connect Olympic athletes and their fans more intimately than ever before," explained Alex Huot, head of social media for the IOC.

"With the launch of the Hub, we are creating a paradigm shift in the communication around the Olympic Games and we are excited to offer this opportunity for greater engagement and interaction between Olympians and their fans."

He added the initiative could encourage long-term social interaction between fans and athletes even after the Games have finished in August.

More than 1,000 separate feeds from social networks Twitter and Facebook will be brought together under the hub in a searchable format and means that supporters will be able to easily keep track of athletes' movements and training plans.

As well as reading each feed, fans will also be able to take part in a special feature that allows them to unlock training tips from a number of top Olympic champions including Nadia Comaneci, Mark Spitz, Jayne Torvill and Christopher Dean.

The service could also be useful for those staying in central London hotels with tickets to any of the London 2012 events.

This year will be the first time London has hosted the Olympic Games since 1948. The post-war Games consisted of 136 events and the city welcomed 4,104 athletes from 59 nations. USA led the medal table, with Sweden in second place and then France.

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