The British Olympic Association (BOA) has revealed the Team GB House for the forthcoming Olympics.
Located close to the Athletes' Village, the area has a special lounge to allow competitors to have a relaxing place to spend time with their friends and family – away from the media.
Kate O'Sullivan, the Olympic Programme director at the BOA, explained to insidethegames: "The P&G Nearest and Dearest Lounge is ultimately aimed at helping athlete performance. Athletes will book their nearest and dearest in to visit the space so the meetings with their loved ones are on their terms and when it's beneficial for them.
"Obviously setting up a Team GB House at a home Games presents a lot of logistical challenges but we are delighted with what we have created and that we have a space that will be of huge benefit to the athletes during what will be the most important event of their lives."
There will also be complimentary food and drink available in the lounge to help relax competitors and their loved ones, who may be staying at nearby central London hotels.
Other functions of the Team GB House include a special hospitality space and a media centre that will provide a base for those that are not accredited.
As well as the lounge, Team GB House also includes a Main Operations Centre, hospitality space and a special Media Centre, to be used primarily by non-accredited media.
Once the Olympic Games have finished, the BOA will pass on the Team GB House to the British Paralympic Association where it will become the Paralympics GB House for the Paralympic Games.
It is less than a month until the Olympics begins with the much anticipated opening ceremony on July 27th.