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Time: 16:21 23 May 2011

Art installations pop-up for London Design Festival

31st August 2011

Creative individuals visiting central London hotels may be interested in checking out the London Design Festival, taking place between September 17th and 25th.

With events ranging across the city, the London Design Festival is the capital's premier showcase for the most creative talent working in the country today.

Exhibitions, screenings and trade shows will unleash the next big trends in fashion, creative writing, interiors and branding.

Visitors can take part in an array of events, from exhibitions, networking events, seminars, showcases and talks to receptions and parties.

The Victoria & Albert Museum's Grand Entrance on Cromwell Road will undergo a "dramatic transformation", with an installation of timber waves cascading down the steps.

Award-winning architects have been working with leading structural engineers to develop the Timber Wave - a three dimensional spiral made from oil-treated American red oak.

The Timber Wave is one of 12 installations that will be erected during the course of the festival.

Within the venue's Raphael Gallery, French design duo Ronan and Erwan Bouroullec will be working with textiles companies to create Textile Field - an expansive, coloured foam and textile lounge.

Erwan Bouroullec commented: "We were invited by the London Design Festival to choose any space we wanted within the museum for our installation and were immediately drawn to the Raphael Gallery. It's an opportunity to create an environment for viewing art which has never been done before."

In addition to the events and exhibits, visitors can take in the Postmodern Cafe, which serves as a homage to the Italian masters movement, as well as the Sackler Centre which aims to provide information to guests.

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