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Time: 16:21 23 May 2011

British Music Experience displays Hard Rock memorabilia

18th August 2011

Music lovers visiting the capital between August 19th and September 27th may be interested in visiting the British Music Experience at the O2 arena, which is launching a new event that looks at the history of the Hard Rock Cafe.

The British Music Experience will showcase iconic rock and roll memorabilia collected by the restaurant chain over the past four decades, making it an ideal tourist attraction for those staying in luxury London hotels.

Founded in London in 1971, the Hard Rock Cafe has expanded across the word over its 40-year life and has achieved global notoriety.

The famous franchise currently includes 170 venues in 51 countries, offering its unique blend of rock culture, food and music memorabilia.

According to the British Music Experience, the restaurant's first ever display piece was given to the original London site by legend Eric Clapton to reserve his spot at the bar.

Items on display at the British Music Experience come in all shapes and sizes, from stars such as Tina Turner, Pete Townshend, Bon Jovi, Slash, The Black Eyed Peas, Johnny Cash, John Lennon, Stevie Nicks, Taylor Swift, Oasis, Eric Clapton, Mick Jones, Neil Young, Billy Idol and many more.

"The collection of 40 never before seen items will take visitors through an astounding journey of unforgettable rock and roll memories and moments," explain the organisers.

Located within the O2 arena's exhibition space, known as the Bubble, the British Music Experience is in North Greenwich, which is easily accessible to guests of The Montcalm hotel - via the local Marble Arch Underground station


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