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Time: 16:21 23 May 2011

French jewellery expert comes to London

27th September 2011

Visitors to luxury London hotels may be interested in indulging in some retail therapy at the new Mathias Chaize jewellery boutique.

New to the city, the French designer has unveiled a simple collection of wearable accessories wrought from silver, gold and semi-precious stones.

Designed to be acceptable in a variety of functions, from formal to relaxed activities, Mr Chaize's products display both patriotism and a "romantic edge".

Items include cord and tassel-tie bracelets and necklaces bearing French slogans such as Avec Moi, Je Suis and more.

Fashionistas around the world kept their eyes on the city's recent Fashion Week, which saw local brand Burberry claim the top spot as the most watched online.

According to fashion experts at Editd: "The online storm they whipped up around their show was a masterclass in digital marketing. Following this triumph, they easily topped our list of most-talked about fashion week designers. They've changed the fashion landscape and next season it will be telling to see who else has stepped up to the mark."

Additionally, Editd explained that the London fashion scene has embraced printed patterns again, setting a trend that New York and other major metropolises will follow.

The group added: "Forals were the resounding success of the week; take your pick of photo-realism at Mary Katrantzou, scaled-up and leary at Peter Pilotto and découpage style appliques at Christopher Kane. The message from the designers is that florals don't have to be ditsy, while online sentiment indicates that this trend is going to sell."


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