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Time: 16:21 23 May 2011

London named fashion capital of the world

26th August 2011

Fashion writer Sarah Mower has argued that London deserves to be recognised as the "fashion capital of the world".

Ms Mower's comments came ahead of this September's Fashion Week, which will see thousands of fashion-minded people book luxury hotels in London.

The Global Language Monitor, a Texas-based group that ranks cities on how often they've been mentioned on websites, blogs, Twitter and other social media outlets, recently reported that London comes first in fashion.

According to the group, the city's triumph stems from the fashion world's interest in the Duchess of Cambridge and the late Alexander McQueen, with London leaving other fashion hotspots, such as Paris and Milan, in the dust.

A recent posthumous look at McQueen's work in the Metropolitan Museum in New York drew in around 660,000 visitors; many of whom queued for hours to make it through the door.

"Granted, a world chatter-count might seem a daft and flimsy basis on which to puff ourselves up, but this is no time to demur in typical British self-deprecating mode," Ms Mower argued in her Daily Telegraph article.

She said that London's fashion world is on better footing now than it has been in the past 25 years.

"We are seeing what the impact of two genuine media stars, Princess Kate and Alexander McQueen, can have upon a global ranking. Our numbers show that it was their presence that tipped the victory to London over New York," said Bekka Payack, the fashion correspondent of the Global Language Monitor.

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