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Time: 16:21 23 May 2011

New eBook reader to make debut at London Book Fair

10th April 2012

The forthcoming London Book Fair will see the launch of a new eBook reader that aims to make electronic reading devices more affordable for bookworms.

TrekStor's new Pyrus eBook Reader is set to retail for £59.99 and will make its debut at the major London event on April 16th. The ebook's makers claim that the main attraction of the device is its ability to allow readers to easily browse and download new content as well as its long battery life - which is estimated to last one week between charges.

TrekStor will also be holding a special seminar at the London Book Fair to showcase the features of the new e-ink reader and its software. The workshop will be held on Tuesday 17th April from 1pm and will be hosted by Matthias Bauer, TrekStor's director of business development in the UK and Ireland.

The company currently sell products in more than 30 countries and its headquarters are based in Lorsch, Germany.

It is the 41st year that the London Book Fair has been held and this year there are over more than 400 seminars and events planned with around 1,500 international companies and 24,500 industry professionals attending the show.

The London Book Fair is being held at Earls Court and is a short journey for visitors travelling from central London hotels, with the nearest tube stations being Earls Court and West Brompton.  Tickets cost £30 and include entrance to seminars as well as special events such as Cookbook Corner, Literary Translation Centre and the Author Lounge.

Opening at 9am on Monday April 16th, the fair will end on Wednesday 18th at 5pm and there is a London Book Fair mobile app available for visitors to download so they can navigate their way around the busy event.

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