New pop-up space to celebrate Great British Olympic success
Shoreditch High Street is set to host a new space designed to celebrate London’s Olympic Games.
Organised by British Airways, the project has involved a number of key names mentoring emerging talents to help promote the London 2012 games and the country's art skills.
The special pop-up project entitled Flight BA2012 boasts a special restaurant, gallery and cinema and could be a good attraction for anyone staying in central London hotels over the coming weeks.
Heston Blumenthal, Tracey Emin and Richard E Grant have all been involved in the initiative as mentors and have helped support the development of food, art pieces and a short-film that form the basis of the Shoreditch pop-up space.
Artist-designer Pascal Anson from Brighton has designed a range of celebratory aircraft artwork that is displayed in the gallery, while visitors will be able to view a short film entitled BOY starring Timothy Spall and written by screenwriter Prasanna Purwanarajah.
Dining reservations can also be made to taste a special menu created by Michelin-star chef Simon Hulstone that is inspired by London's hosting of the 1948 Olympics and food from the period.
Frank van der Post, British Airways managing director of brands and customer experience, said: "We wanted to bring the flying experience to the public, allowing guests to preview our in-flight entertainment, celebratory aircraft livery and on-board menus in anticipation of the London 2012 Games.
"This is going to be an exciting year for the capital and this is just the very start of our take-off!"
Flight BA2012 will be open from 6pm to 11pm from April 10th to 13th as well as April 16th and 17th. Entrance is free of charge.