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Time: 16:21 23 May 2011

London design exhibition comes to V&A Museum

31st January 2012

Guests staying in luxury accommodation in London will soon have the opportunity to attend a major new exhibition in the capital that explores Britain's rich and varied post-war design heritage.

British Design 1948 - 2012: Innovation in the Modern Age comes to the Victoria & Albert (V&A) Museum - one of the most high-profile event venues in London - on Saturday March 31st until August 31st.

Launched to coincide with the London Olympic Games and Queen Elizabeth II's Diamond Jubilee, the exhibition will celebrate the best of art and design in Britain since 1948 - the year that the Olympic Games were last hosted in Britain.

The exhibition will highlight some of the most important landmarks in British post-war design history and will feature a wide selection of more than 300 objects.

Attendees will have the opportunity to view items from a diverse range of fields, including fashion, ceramics, photography, graphics, product design, sculpture, furniture, fine art and architecture.

The exhibition will be divided into three sections, with the first section exploring the relationship between tradition and modernity in three aspects of post-war British life - land, city and the home.

In the second section, exhibition goers will have the chance to learn more about the growth of counter-culture in the late 1950s and onwards, including punk, rock, pop and the so-called Cool Britannia movement of the late 1990s.

Finally, the last section will showcase some of the great innovations in British design, including buildings, technologies and objects that have been made in Britain over the last 50 years.

Highlights of the exhibition include a model of Zaha Hadid's London Aquatics Centre in the London 2012 Olympic Park, the first E-type Jaguar car ever to be put on display for public viewing and an evening gown by fashion designer Alexander McQueen.

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