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Time: 16:21 23 May 2011

Discover why increasing numbers of visitors are heading to London

5th March 2014

London has always been a huge popular city among tourists from across the world, although the latest figures show that the destination's star is continuing to rise, with the number of visitors still increasing dramatically each year.

This is according to statistics released today (March 5th) by the Association of Leading Visitor Attractions (ALVA), which indicate that the number of travellers heading to the capital's top attractions rose by 12 per cent in 2013 in comparison to the previous 12 months.

The most popular site in the city was the British Museum, which received some 20 per cent extra visitors across the year. Having now held the title as London's most popular attraction for seven consecutive years, the museum is currently basking in the glory of its most successful 12-month period ever, with the huge number of arrivals largely thanks to the excellent displays and exhibits to have been held there during 2013.

These include the fascinating collection entitled Life and Death in Pompeii and Herculaneum, which gave an amazing insight into the ancient Roman cities that were engulfed in lava when Italy's Mount Vesuvius erupted in 79 AD. The British Museum is just 4 stops away from The Montcalm hotel, by the Central Line.

Elsewhere, the Natural History Museum also enjoyed a stellar year, with director Michael Dixon commenting: "Last year was another record breaking one for the Natural History Museum. I believe this reflects the enduring appeal of museums, and our events and exhibitions showcasing our unparalleled collections and research. It also shows the continued success of the free admission policy and the public's real interest in science and environmental issues."

If you didn't manage to make it to London last year then fear not, because 2014 is already shaping up to be even better than 2013, with a number of amazing events going on. Shakespeare's Globe, for example, will be hosting several special performances in celebration of the 400th anniversary of the Bard's birth, while a number of museums across the city will also be commemorating 100 years since the outbreak of World War I.


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