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Time: 16:21 23 May 2011

London to become world's most visited city in 2014

8th November 2013

With a record number of tourists having set foot in London in the first half of this year it's clear that the word is well and truly out there that the city is the sort of destination that shouldn't be missed.

Although the capital has been a popular travel location among people from across the globe for many years, it's really only been since the preparations of the 2012 Olympics got underway that London has really raised its game, with a huge amount of money and effort being put into regenerating rundown areas and expanding the city's cultural offerings.

Just because the Games are over doesn't mean that this trend is going to end, with a concerted effort being made to use the Olympics as a platform to continue to the process of improvement.

Much of the money generated by London 2012 has been reinvested in the city, ensuring that the attractions and activities available to future tourists expand each year.

This is according to London Partners director of consumer marketing and digital channels Julie Chappell, who claims: "International tourists can’t get enough of our amazing city, visiting the capital in record numbers.

"Next year there is a range of new attractions on offer to the public including the highly anticipated opening of London’s major new tourist destination, Queen Elizabeth Olympic Park in Stratford."

Indeed, 2014 looks set to be another great year for visitors to London, with a huge number of excellent events planned.

The British Museum's Viking exhibition, for example, is sure to be hit among locals and tourists alike, while the National Gallery is to host a major display of works by Rembrandt and the Tate Modern will feature a new collection entitled Henri Matisse: The Cut-Outs.

January will also see the opening of the Sam Wanamaker Playhouse at Shakespeare's Globe on the South Bank, while many new bars, pubs and restaurants are also set to open their doors over the coming year.


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