Parma: enticing, cultures, aristocratic, simple, even rustic. A city with a mellow, welcoming fascination, with its enviable way of life combining the pleasures of art, food music and savoir-vivre in general. In Parma, the past merges seamlessly with the present: history and traditions are still today the lifeblood of everyday life.
Our history began here in 1916, when the last echoes of the Belle Epoque could still be heard, conjuring up the whirl of high society, the Can-Can, trips on the Orient Express, evenings of dance and theatre, and the last luxurious horse-drawn carriages.
Aqua di Parma made its appearance and rapidly spread through the highest echelons of the city, its reputation carried by word of mouth, with utmost discretion, a panoply of whispers. From the start it was in perfect symbiosis with that sophisticated, elite world, in which garments by high- class tailors and seamstresses were a fundamental point of reference for style, along with perfumes, leather accessories, and other extraordinary fine hand-made objects.
Today, Acqua di Parma is still made with the same care that determined its original success: natural ingredients, hand-distillation, the same original recipe. The house classic, Colonia, and Iris Nobile and Colonia Assoluta are hand packed, even today.
Luxury today, as in the past, consists of good taste and refinement. Today, however, its distinctive traits are more subtle and intangible: quality materials, perfection cut, delicacy of stitching, and the attention lavished on handmade detailing. The quest for the unique, tailor-made creation is in-creasingly becoming the epitome of individual expression. |
