An event this month is offering people the chance to take a free trip on the famous London Eye.
The initiative is being organised by EDF Energy and street photographer Matt Stuart on January 19th and is aimed at encouraging people to take a different view of the city.
Lift London will enable 500 visitors to the attraction to enjoy a free 30 minute rotation at 9.30am, in return for them sharing a photo, drawing or other image inspired by the trip.
Stuart explained: "The London Eye offers some of the very best views of London and every view is different, so the pictures I have taken try to bring to life the people and the skyline of London. I hope people taking their free visit will be able to find their own inspirational perspective."
The Eye is the highest Ferris wheel in Europe and attracts around 3.5 million visitors each year since it opened 13 years ago.
Helen Bull, marketing director at EDF Energy London Eye, explained the best images will be uploaded onto London Eye's Facebook page and added: "The London Eye is unique and through Lift London we wanted to offer people the chance to visit for free in order to find their own inspiring perspective at the start of 2013."
The London Eye has 32 capsules and the wheel travels at a pace of 26 cm per second and allows people to see around 40km on a clear day – meaning Windsor Castle can often be glimpsed.
It is a short walk from a number of London Underground stations including Waterloo, Embankment, Charing Cross and Westminster.