Fashionistas from all over the UK and the world will be flocking to luxury London hotels this weekend as the capital's Fashion Week gets underway.
The excitement is already building ahead of London Fashion Week, which runs from February 17th to 21st, with some of the world's top designers on their way to the English capital to showcase their latest lines.
Those lucky enough to get tickets will be able to catch the latest designs from the likes of Vivienne Westwood, Paul Smith, Jasper Conran and many, many more.
However, with tickets to the catwalk shows hard to come by if you're not an industry insider, a bigger attraction for many will be London Fashion Weekend, which starts shortly after Fashion Week on February 23rd.
This four-day event will see pieces from more than top 100 designer being sold with discounts of up to 70 per cent.
Speaking to TNT Magazine, events manager at the British Fashion Council Caroline Reader advised getting in quick.
"Stock is mostly limited and some pieces are one-offs. So, if you see something you love, grab it immediately," she said.
There will be an area dedicated to vintage clothing as well as menswear area with heavily discounted names from labels including DKNY, Vivienne Westwood, Marc Jacobs and plenty more.
And it's not just about the clothes, with party venues in London hosting a number of events throughout the weekend.
Top DJs, pop-up bars and eateries will all provide extra entertainment for the fashion-conscious visitors to London during the event.
Celebrity stylists Rebekah Roy and Fiona Doran will also be on hand to offer their expert advice over London Fashion Weekend.
"London Fashion Week is great for seeing what's coming out," Roy told TNT. "But if you want to shop, it's all about London Fashion Weekend."