Londoners have long enjoyed the many shopping districts the capital has to offer but official tourism group Visit London has issued a call to get more tourists exploring its retail therapy options.
Travellers staying in luxury London hotels have some of the finest shops available, from top-quality food through to cutting edge fashion, according to the group.
"London is the ultimate shopping destination," enthused Visit London.
Ideal for those in central London hotels, the city is now home to A Bathing Ape (BAPE) a tongue-in-cheek pirate themed apparel store.
Originating from Japan the group says shoppers can snap up special edition and hard-to-find items at lower than usual prices for the store's opening gambit.
"BAPE has become an iconic and exclusive member of the street wear market," it explained. "With the Pirate store, the brand offers celebratory limited edition t-shirts and heavily discounted products for a limited time only."
Furthermore, the group highlighted the Crafting Excellence Exhibition set to take place at luxury food makers Fortnum & Mason from February 6th to July 29th.
The world famous Piccadilly store, which supplies the Queen with all of her groceries, will also be offering a range of Valentine's Day gifts and confectionery, making it a must on romantic London getaways.
"Fortnum’s confectionery is everything the heart desires – delicious, original and exceedingly romantic," bragged the retailer.
"From chocolate love-letters to heart-shaped truffles, there is something in our superior selection to please everyone's Valentine."
Its crafting exhibition features an array of the best handmade items created by the Queen Elizabeth Shopping Trust (QEST).
Over 30 QEST scholars will present their crafts for people to buy in-store, with the experts on hand to discuss possible commissions for personal items.
While the capital gears up to celebrate the anniversary of Charles Dickens with exhibitions and talks, Foyles bookstore is getting in on the act with its Dickens Book Club.
Over the coming months a variety of the famed author's classic books will be explored with talks and readings, kicking off with Bleak House on February 6th.