London has succeeded in picking up a top award recognising how the capital has embraced sport during the Olympic year.
The capital was named as the SportsBusiness Ultimate Sports City of 2012 – taking the title from Melbourne, which has won the award for the past three years.
Mayor of London Boris Johnson explained that the impact of hosting the Games would bring long-term benefits to the city.
He added: “Delivering a lasting sporting legacy from the Games is a top priority and it’s fantastic that the capital has hit the top spot in such a monumental year.
“Long after the Games have left town I am confident our new world class sporting venues, upgraded transport infrastructure will attract major international events to the capital, driving investment into jobs and economic growth for years to come.”
The UK’s capital managed to beat other major cities such as New York and Sydney into top position following the judging which was based on how many annual sports events are hosted as well as assessing transport links and public interest in leisure activities.
Iain Edmondson, head of major events at London & Partners added that the award was particialy significant given the Olympic year and that it would help ensure that London remains a top venue for the world’s key sporting events in future years.
As well as the Olympics, London has already secured the hosting of a number of international events including the 2017 IAAF World Athletics Championships, 2013 UEFA Champions League Final, the 2013 ITU World Championship Series Triathlon Grand Final and the 2015 Canoe Slalom World Championships. So there will be plenty of sporting events for fans enjoying London hotel deals in the coming years to watch during their stay.