Multiculturalism lovers may soon be looking for central London hotels in time for the Notting Hill Carnival over August 28th and 29th.
The cultural event attracts around a million people to the streets of Notting Hill and the famous Portobello Road – the world's largest antiques market.
Celebrating all things Caribbean, visitors can experience the sights, sounds and tastes of its vibrant expat communities.
Attendees are encouraged to try Caribbean jerked chicken, Jamaican patties and unique beers during the two-day festivities.
More than 100 decorated floats will parade through the central London location, pumping out calypso, soca and steel band music.
Additionally, the festival promises a feast for the eyes with troupes of dancers in flamboyant, shimmering costumes in a seven hour procession.
"During the late 1950s, a great many Caribbean immigrants travelled to the UK, bringing with them a wealth of culture, musical traditions and sumptuous cuisine," explains the organisers.
"The first carnival took place in 1964, encouraging people, both black and white, to go into the streets and express themselves socially as well as artistically, and by 1976 this distinctly Caribbean event was attracting around 150,000 people."
One of the event's leading floats, the Jamaican Twist, will return for this year's carnival – celebrating the 30th anniversary since the death of Bob Marley.
Sponsored by the Jamaican Tourist Board, the float hopes to promote its native land's national motto: "Out of many, one people."
The tourism group's regional director, Elizabeth Fox, also commented: "Notting Hill Carnival is the perfect platform for Caribbean destinations such as Jamaica, to showcase exactly what the destination is about: culture, music, history, dance, gastronomy and above all, having fun!"
Red Bull's Music Academy also promises to be a highlight of this year's festivities, with last year's event selling out in under a minute, making it the most sought out attraction of the carnival.