The London Eye is set to be lit up using tweets about the London 2012 Games.
The project, which will be launched by Olympic star Daley Thompson, is thought to be the first of its kind and will aim to reflect the worldwide opinion of this year’s Games.
The Olympic gold medallist said: “Hosting the Games in London is an incredible once in a lifetime event and as a passionate supporter of the Games I want everyone to get behind London 2012 and really show their support.”
If Team GB does take home medals, then the famous landmark will be lit up with the appropriate colour – gold, silver or bronze.
Starting at 9pm every night during the Games, the lightshow has been devised by graduates from the Massachusetts Institute of Technology and the wheel’s current sponsor EDF Energy.
Every tweet made during the day will be inputted into a unique system that will decide if it is positive or negative and this will be reflected in a colour.
“We distil 24 hours of action into a 24-minute visual concert that embodies the emotional peaks and troughs of the day,” said Justin Manor, Founder of Sosolimited, one of the companies behind the show.
At the start of the year the London Eye announced a number of new plans to achieve the experience for those staying at Montcalm London hotels.
Visitors will be able to access free wi-fi while on the Eye as well as access other interactive services such as a 3D map of local landmarks.