Tourist numbers boosted by London 2012
London is set to see a significant rise in tourists due to the success of the London Olympics.
Culture secretary Jeremy Hunt believes that an increase in funding will also help to encourage more people to enjoy London getaways and take advantage of the city's large number of attractions.
It is estimated that ten million more people will travel from overseas to the UK by the end of 2020 as the government does more to ensure the legacy of the Games plays a key part in boosting visitor numbers.
"The Olympics should be for Britain what Usain Bolt is for athletics - something that grabs the attention of the whole world and refuses to let it go," said the culture secretary.
"We must use this extraordinary year to turbo-charge our tourism industry. To create jobs and prosperity on the back of a globally enhanced reputation. And to show that when we talk about Olympic legacy, tourism is an opportunity we seized and ran with all the way to the finishing line."
He also revealed plans to invest £10 million in tourist campaigns in the UK and in China as well as examining the creation of a biennial arts festival for the capital city to help encourage even more people to take London hotel deals.
Data from the Office for National Statistics recently showed that the UK unemployment rate fell by 46,000 in the three months to June, with the London 2012 Games playing a significant role in providing employment opportunities.