V&A exhibition celebrates best of British design


As London prepares to host both the 2012 Olympics and the Queen's Diamond Jubilee celebrations this summer, the V&A is launching a new exhibition exploring the very best in British design.

British Design 1948–2012: Innovation in the Modern Age opens its doors to the public on Saturday (March 31st) until August 12th and will celebrate the innovations that have kept Britain at the forefront of international design trends all the way from the  1948 'Austerity Olympics' in London  to the summer of 2012.

All aspects of design will feature in the exhibition, including fashion, furniture, fine art, graphic design, photography, ceramics, architecture and industrial products, divided across three separate galleries.

The first of these galleries will focus on the tensions between tradition and modernity in the years following World War II, including key events such as the Festival of Britain (1951) and the Queen's Coronation (1953).

In the second section of the exhibition, visitors can explore the subversive nature of British design from the 1960s to the 1990s – including the work of British artists, such as Richard Slee, Zandra Rhodes and Damien, and counter-cultural movements from 1960s 'Swinging London', through to the 1970s punk scene and the emergence of 'Cool Britannia' in the 1990s.

The final section of the exhibition will explore British creativity in relation to manufacturing industries, new technologies and architecture, illustrated by objects such as the Sinclair ZX80 home computer (1980) and Jonathan Ive's iMac for Apple (1998).

Professor Martin Roth, director of the V&A, commented: "As people around the world will be focussing on the UK in the summer of 2012 this is an ideal moment to showcase British innovation, taste and creativity."

Located in the beautiful surrounds of South Kensington, the V&A Museum is just a short journey away for those staying at hotels in Park Lane.